A PSA 10 graded Umbreon Prime from 2010's HeartGold and SoulSilver: Undaunted expansion sold for $25,000 on eBay on Monday, going through PSA's own eBay account. It's a notable result for Pokémon collectors because the card is not the Moonlit Daydream Umbreon ex everyone has been chasing, but a much older holofoil that's been quietly climbing in price for years.
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Set up your group for freeThe Umbreon #86 holo is rare for a specific reason. The PSA 10 population sits at only 83 copies, far smaller than most Modern Era chase cards, and the moody artwork leans into the side of Umbreon that has made it a fan favourite for over a decade. PSA 10 sales tell the story: in September 2025 a copy went for $7,400, by March 2026 they were trading around $13,000 to $15,000, and another hit $19,000 the same month before this week's sale broke through $25k.
The price jump tracks a wider Pokémon TCG boom that has not slowed down through 2026, with sealed Modern Era product still routinely scalped and vintage holos pushing into mainstream investment-card territory. Umbreon's other PSA 10 sales in 2026 have all crossed $20,000, suggesting this isn't a one-off ceiling.
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Find events near youIf you've got an old binder in the loft from the HeartGold and SoulSilver era, this is a good week to check the corners. UK collectors looking to find local meet-ups or trade nights can browse trading card communities on Backseat Gamer before deciding whether that binder gets sleeved or shipped off to a grader.
Sources: Wargamer | PriceCharting | Card Codex
