Asmodee has wrapped up its acquisition of French party game publisher ATM Gaming, a deal that could ultimately reach €250 million if performance targets land. The completion went through on 8 April, putting another flag on Asmodee's already busy 2026 acquisition map and signalling where the publisher thinks the next growth wave is hiding: the social games aisle.
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See how it worksIf the name ATM Gaming doesn't ring any bells, the games likely will if you have any French friends. ATM specialises in light, fast party games (think Codenames, Werewords, that aisle). Their flagship Speed Bac (sold as Slingz in some markets) is a 2-8 player, 5-minute category-naming dash that's shifted over three million copies since 2024. Mouton Mouton and Pili Pili sit in the same lane: short, loud, gateway-friendly. ATM has grown from four founders in 2018 to over 40 staff, with net sales hitting roughly €34 million in 2025.
The deal at closing is €120m in cash, €30m in Asmodee Class B shares, and €30m of deferred cash due in June 2027. Another €70m earn-out in shares is on the table if ATM hits future targets. That puts headline value at €180m today, up to €250m later.
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Start organising for freeThe interesting bit isn't the money, though. ATM is unusually good at e-retail, ranking high on Amazon through advanced SEO and real-time analytics rather than bricks-and-mortar relationships. That's the engine Asmodee is paying for as much as the catalogue, and you'll likely see ATM's playbook applied across other Asmodee party titles in the next year or so.
For UK gamers, the immediate impact is mostly behind the scenes. Speed Bac and Pili Pili haven't had a huge English-language push yet, but with Asmodee UK's distribution muscle now attached, expect to see them on Amazon UK and at supermarket gaming sections before too long.
Sources: BoardGameWire | Zatu Games | Toy World Magazine
