Stonemaier Games skipped the fake announcements this April Fools and went straight for something real: handcrafted artisan soap themed after six of its board games. The two sets, one featuring Euphoria, Scythe, and Finspan, the other Viticulture, Apiary, and Wingspan, sold out from the Stonemaier webstore in just over ten minutes on April 1.
The soaps were made by Jenna from Nerdy Bird Nest, a small-batch soap maker based in the St. Louis area. Each bar uses olive oil, coconut oil, shea butter, and natural fragrances. Stonemaier president Jamey Stegmaier stumbled onto the collaboration after buying soap from Jenna's Etsy shop in early 2025, then spent a full year turning the idea into a real product. Custom packaging was designed by Stonemaier's graphic designer and manufactured by their long-time partner Panda.
At $20 per set of three bars, roughly 200 customers managed to grab a set before stock ran dry. The limited run was not a deliberate scarcity play. Jenna is an individual craftsperson, not a factory, and international beauty product regulations meant the soap could only ship within the US.
"I genuinely never want to have such a limited stock of anything," Stegmaier wrote, "but I think people understood that there was an individual human behind the creation of these soaps."
No word yet on a second run, but Stegmaier noted that Jenna can make more and will share future batches on her Etsy store. Turns out the overlap between Wingspan collectors and artisan soap enthusiasts is bigger than anyone thought.
Sources: Stonemaier Games